This is for fleshing out the "increased money donated, increased social awareness" quadrant:
A few decades later when the economy of the United States flourishes again, more people will hold higher paying, more secure jobs with better benefits. When they financially stable enough to support themselves and their families, they are more willing to donate a portion of their money and time to help others who are less fortunate. At the same time, affluent individuals with higher income can afford luxuries such as televisions and computers with Internet. Having access to these technologies means that these people have the potential to be exposed to more advertisements. Global charities will utilize the media to promote their cause and recruit volunteers. Meanwhile, businesses will also experience the economic boom. As a result, they will have more capital to spend on innovative promotions. For example, they can sponsor a charity event or donate a hefty sum to an organization. They can expand and advertise their active participation to attract the attention of potential consumers who are conscientious of helping the needy.
Tuesday, March 30, 2010
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