2. Technology - An increase in technology correlates with increased awareness. News can be quickly spread to many people around the world through media such as the Internet, TV broadcast, periodicals, and radio. Also, more advancements in technology means more competition, rendering the cost of utilizing these resources to become lower.
3. Support from Eminent Individuals - Having well-known individuals sponsor a cause appeals to ethos. They can be experts in their field like scientists ad researchers, elected officials from the government, media correspondents, or even celebrities.
4. Media Coverage - What reporters and editors choose to broadcast plays a significant role in affecting public opinion. They serve as a guide of what issues are important and deserve attention.
5. Natural Disasters (wildcard) - When tragedy strikes, people become more aware of related issues and potential problems. Natural disasters like tsunamis and earthquakes can also destroy a community by annihilating all the businesses and agriculture in the area. If severe enough, this kind of destruction can alter the nation's output and GDP, which will negatively affect the economy.
6. Terrorist Attacks/War (wildcard) - Resources will be funneled away from other areas to concentrate in national defense. Allocating large sums of money to military endeavors will mean tightening funds to other needs.
I think this is good for now, but let me know if you have some other idea that I haven't thought of.
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